Insight & Impact Kit (Website)

building a

brand

kreativelink

welcome

welcome to a new chapter

the story

Your why.

Target Audience

Who's this for, anyway?

brand identity

How to make your brand personal

Deliverables

Realistic timeframes.Creatives have work to do.

The way to reach me

transforming ideas into impactful brands

We’re so happy to help you take your brand to the next level! Whether you need a fresh logo, social media support, or a boost from our Neighborhood Link mailer, we’re here for it all. As a husband-and-wife team with a deep love for design and branding, we’re all about creating connections that help your brand shine. Welcome to the family—we can’t wait to make your brand a vibe!

vanity & branden

Target Audience

Branden is 35 years old, and he loves music, a fresh pair of Jordans, basketball games, and a good BBQ. His target audience profile would be someone who values urban culture, sports, and socializing. He likely enjoys staying connected with trends in streetwear, sneakers, and music. Branden’s primary social media platform would be Instagram, where visual storytelling, lifestyle content, and short videos resonate with his interests in style, sports, and music. He might also use YouTube for basketball highlights and music content.

His brand style, bold, clean fonts like Montserrat or Bebas Neue would appeal, giving a modern yet strong vibe. Color palettes involving deep reds, blacks, and metallics (silver or gold) would match his affinity for basketball and streetwear culture. His brand would lean toward an edgy, urban, and energetic style that reflects his personality and hobbies, with visuals of sneakers, courts, and city life.

branden- bold,clean,edgy

Abstract Side Portrait of Man with Beard

The

story

The Why

What inspired you to create this brand/nonprofit? Was there a specific moment, challenge, or passion that led you to take this step? Understanding what fueled your decision will help us connect the core values and vision of your mission with the brand, allowing us to tell your story.

Same Page

Let us guide us through ensuring that your message is being clearly communicated. We’ll align your brand’s vision with its outward expression, ensuring that what you’re trying to say resonates with your audience in the way you intend. We got this!

target audience

“ you can’t use up creativity. the more you use,the more you have.”

Maya Angelou

style

What vibe are we portraying? Modern/Minimalist, Playful/Fun, or Vintage/Timeless?

color

Do we love muted color palettes like black, white, and soft neutrals, or bold colors like yellow, hot pink, and purple? Do we need to evoke nostalgia or trust?

Detailed Shot of the Macrame Wall Hanging

typogrpaphy

Modern- abc,ABC

Playful-abc,ABC

Classic-abc,ABC

brand identity

modern + MINIMALIST

The brand vibe focuses on clean lines,simplicity,& a sense of sleek professionalism. Brands use this vibe to aim for clarity,elegance, & a forward-thinking approach,making it popular among tech,fashion, and wellness brands.

Playful + fun

This vibe is energetic, colorful, and full of personality. It’s ideal for brands targeting a younger or more casual audience, like children’s products, lifestyle brands, or creative industries. The tone is lighthearted, approachable, and designed to inspire joy and engagement.

vintage + timeless

A vintage brand vibe uses retro-inspired elements to evoke a sense of nostalgia and trustworthiness. This is great for brands that want to convey craftsmanship, authenticity, or a deep-rooted history, such as artisanal goods, boutique shops, or nonprofit organizations.